02-07-2011, 09:26 PM
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 Warden
Join Date: Jul 2009
Posts: 721
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My brother was telling me that, in the 1950's, there was a psychologist who theorized that stupid commercials did a better job than funny commercials. The reasoning was that the stupid commercials made a company appear more lovable and foolish, and led viewers to lower their initial guard.
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Quote:
Originally Posted by Omacron
I'm giving you hope. Whether or not it's false hope is irrelevant.
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