To me it's a sign that the developers have nothing but the big, final presents left, thus having to use the craziest ideas to quickly craft a new expansion in the meantime.
Whether the upcoming big battle is left for the end of WoW or the start of WC4 is a matter of opinion... But we're all skeptics here. Of course it's for WoW.
One way or another, finishing up the big "neutral" threats (the Old Gods and the Burning Legion... and a possible rage against the heavens VS the Pantheon) leaves little challenges ahead of the players. You can't surprise someone with Interdimensional Illidan's Ill-hearted Demonic Host after they've just defeated Kil'jaeden.
Thus, we resort to padding. "Filler episodes", if you will. Something presentable, but ultimately off-topic.
How many "padding expansions" do you guys expect to come before the closure?